Brand identity / Art direction / Motion

NOIR

A fragrance identity built from shadow, reflection and a single line of red light.

Overview

A distinct launch world built to live across scent, film and space.

Turn an unseen quality—scent—into a visual language with immediate emotional weight.

We reduced the system to black volume, sharp reflection and a red signal that moves through every touchpoint.

Identity system

Primary signal / Ink / Ground

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