Campaign / Film / Motion design
LUMA
A luminous motion language shaped by traces, tempo and impossible light.
- Client
- Luma Films
- Year
- 2024
- Services
- Campaign · Film · Motion

Overview
A memorable motion signature used across titles, trailers and live environments.
Challenge
Create a film identity that could signal emotion before a single frame of story appears.
Approach
Long-exposure ribbons form an elastic visual score, shifting in color and tempo by genre.


Identity system
Primary signal / Ink / Ground
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