All work

Campaign / Film / Motion design

LUMA

A luminous motion language shaped by traces, tempo and impossible light.

Client
Luma Films
Year
2024
Services
Campaign · Film · Motion
LUMA hero campaign

Overview

A memorable motion signature used across titles, trailers and live environments.

01

Challenge

Create a film identity that could signal emotion before a single frame of story appears.

02

Approach

Long-exposure ribbons form an elastic visual score, shifting in color and tempo by genre.

Identity system

Primary signal / Ink / Ground

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