All work

Brand strategy / Identity / Motion

NEO

An expressive culture brand built to stretch, gather and transform.

Client
Neo Culture
Year
2025
Services
Strategy · Identity · Motion
NEO hero campaign

Overview

A tactile identity with enough range for exhibitions, objects and digital culture.

01

Challenge

Give a new cultural institution an identity that feels open, serious and alive.

02

Approach

We built a soft geometry system that expands around artists, ideas and changing programmes.

Identity system

Primary signal / Ink / Ground

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