Brand strategy / Identity / Motion
NEO
An expressive culture brand built to stretch, gather and transform.
- Client
- Neo Culture
- Year
- 2025
- Services
- Strategy · Identity · Motion

Overview
A tactile identity with enough range for exhibitions, objects and digital culture.
Challenge
Give a new cultural institution an identity that feels open, serious and alive.
Approach
We built a soft geometry system that expands around artists, ideas and changing programmes.


Identity system
Primary signal / Ink / Ground
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